How to add paid partnership on facebook

As a small business, you want more people to know your brand, reach your target customers and promote your products and services in a unique and effective way, then the paid partnership tool on Facebook is the best choice. By adding paid partnerships on Facebook with famous Influencers, you will increase the prestige and trust of your brand. This also helps businesses improve communication efficiency and optimize advertising costs, increasing conversion rates to sales. Listen to useful how to add paid partnership on facebook shared by Rentfb in the article below!

What is a paid partnership on Facebook?

It is understood as an agreement and cooperation between influential people on Facebook and businesses in promoting products, services or brands. If a KOL/KOC posts on Facebook, their posts will reach a lot of people. Moreover, they are the ones who receive the trust and love of fans or followers.

By collaborating with influential celebrities on Facebook, businesses can easily reach their target customers and build brand reputation in the eyes of customers. Because users often follow and trust the content of their favorite people more than businesses promoting themselves.

Paid collaborations are when an image or video is featured and displayed as a tag above the post. When a Facebook post or story is tagged, it will appear at the top of the post or story under the username. At this point, the sponsored post belongs to the influencer and the business.

Paid partnership posts are identified by a Paid Partnership tag displayed in gray in the metadata with a timestamp, an About This Partnership button, and the creator name for the business partner’s page. The creator will tag the business partner in the post and use the “With” label so that Facebook users can see the partner’s name.

Why more paid partnerships on Facebook?

Paid posts on Facebook are more appreciated by users than ads displayed on business accounts. Influencer marketing is considered more effective than traditional digital marketing techniques. Here are the reasons why you need to know how to add paid partnerships on Facebook:

Increase your target customer reach

KOCs/KOLs or Influencers often have a large following and they know how to create engaging, creative content. Because they clearly understand what their target audience needs and wants to see, they create relevant, valuable and engaging content. Therefore, posts created by influencers they follow tend to be more interactive. Through paid partnerships, businesses’ posts not only reach the followers of KOLs/KOCs but are also boosted by Facebook’s advertising tools. At that time, businesses can optimize their advertising campaigns to ensure that messages are displayed to the right audience at the right time.

Increase brand credibility and reputation

Posts with paid partnerships with famous KOLs/KOCs can help businesses increase brand credibility. Because users often trust content shared by famous KOLs or reputable organizations. By collaborating with influencers on Facebook, businesses not only build trust with customers but also enhance brand credibility.

High conversion rates and cost optimization

By leveraging the influence of the celebrities you collaborate with, paid partnership posts will bring higher conversion rates for businesses. Because users often trust the products and services that KOCs/KOLs recommend as quality and safe. According to many studies, posts using paid partnerships have higher click-through rates and increased ROAS and cost optimization.

While using a paid relationship partner will require an initial investment, the long-term benefits will outweigh the costs. Using Facebook’s analytics and data, businesses can track the performance of each campaign and adjust their strategies to achieve the best results. Working with paid partners allows businesses to focus resources on the channels that deliver the most value. This not only saves costs but also improves conversion rates.

Increase content creativity

One of the challenges when building a brand on Facebook or other social networks is creating engaging and relevant content for users. Paid partnerships open up opportunities for businesses to collaborate with professional content creators, KOLs/KOCs. These people have a lot of experience in content creation as well as a good understanding of the target audience on Facebook. Through cooperation, businesses can diversify advertising content from text, images to high-quality videos. This helps increase the level of interaction and keep users on the page longer.

Create competitive advantage in the market

In today’s fiercely competitive environment, using free tools on Facebook such as Fanpage, posting,… is not enough to create a brand highlight. Using paid partnerships on Facebook will create a great competitive advantage to help businesses stand out among many brands. At the same time, reach many potential customers, build a strong brand image.

How to add paid partnership on facebook

Paid partnerships are collaborations between businesses and influencers on Facebook. To add a paid partnership on Facebook, follow these steps:

Find and select the right influencers

Finding the right influencers to collaborate with is crucial. It will determine the kind of results your branded content campaign will achieve. So if you want your marketing campaign to be successful, take the time to find influencers in your niche who are a good fit for the project. To find the right paid partnerships, use Facebook’s Brand Partnerships Manager.

Access the Branded Content Tool

Once you’ve found an influencer to work with, you’ll want to access the Branded Content Tool. If you want to access the Branded Content Tool, you’ll need to submit a request on Facebook. This feature is available to Facebook Pages that comply with the Branded Content Policy. Select the page you’re requesting access to and you’ll need admin or owner role on the page.

Use the Branded Content Tool to add partner approvals

Now, approve the Facebook influencer to tag you in branded content. This way, people will see the Paid Partner label when the content is published. To add partner approval, go to Business Manager and select People (the person icon). Then, tap the 3 lines and select Settings, then select Business or Creator. Next, tap Branded Content and select the creator you want to approve.

Add paid partnerships on Facebook

If you want to add a paid partnership on Facebook, you can create a branded content ad and select the creator page to partner with. You can add the branded content tag to your post like this:

Go to Ads Manager and click Create Ad and select your campaign objective. Next, select your budget and schedule, define your target audience, and select your ad format. Under Branded Content, enter your creator page name and click Publish.

To add branded content tags, use Page Composer, the Pages Manager app, Meta Ads Manager, Meta Business Suite, or Facebook live video, along with various APIs.

If you receive a partnership promo code, go to the content you want to add a partnership to and select the 3 dots in the upper right corner. Next, click Share partnership promo code and turn on Get partner promo code. Finally, copy the code or send it to your partner.

By using paid partnerships with influencers, you can attract more customers to buy your brand’s products. With the detailed instructions on how to add paid partnerships on Facebook that we have shared above, you can successfully apply them to have the most effective communication campaigns!

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