How to create a Facebook page likes campaign in 2025

Fanpage is a great tool for businesses to develop business activities, advertise brands and products, services on Facebook. You have just created a Fanpage and your brand is not well known? Then you will need to know how to create a Facebook page like campaign to increase brand awareness, attract more people to know, like and follow the page, thereby promoting interaction. Then you can run Facebook ads targeting people who like the page to increase conversion rates. To learn more about the Facebook page like campaign and how to create a Facebook page likes campaign, don’t miss the following article from Rentfb!

What is Facebook page like campaign?

It is a paid advertising campaign that is implemented with the goal of increasing the number of likes on a Facebook page. The target audience is people who may be interested in your brand and the posts you share on Facebook. When the target audience likes your ad, they will click on the call-to-action button to like your Facebook page.

Facebook Page Like Ads are business page ads that aim to increase page likes and followers on the advertised page. Because increasing the reach and likes of Facebook pages is becoming more and more difficult. If your Facebook page posts have more likes and interactions, it will expand the reach and interactions of the page to a larger target audience.

Creating this type of ad is simple, you can create it directly from your Facebook page or create a new campaign in Ads Manager and select Page Likes under the Engagement campaign objective. However, Meta’s new Ads Manager interface has simplified the ad objectives, so you can only create Page Likes campaigns from your Facebook page. This type of ad will appear in the Facebook news feed for desktop or mobile users.

Benefits of creating a Facebook page like campaign

Facebook page like advertising campaigns will bring great benefits to businesses, especially increasing the number of followers and page likes and building trust with the target audience. Below are the values ​​that this campaign brings:

Enhance brand awareness

By creating a Facebook page likes campaign, you can increase the number of followers and likes on your page. Moreover, it also helps to increase brand awareness for your Facebook page. Through each like on the posts on the page, the business can reach more target audiences. If there are more likes and follows on the page, the business will expand its reach to more people. When the target customers click to follow the Facebook page, they will receive the latest information and content shared on the page. This helps the business brand appear more in the minds of customers to build trust and familiarity.

The number of people who like a page is also an important factor in enhancing the reputation of a business in the eyes of customers. A Facebook page with many likes is often seen as more trustworthy and professional. This will help the business create a better impression with new users.

Reach your audience, drive engagement

Facebook is a global social network with a huge number of users, allowing businesses to reach a wide range of target audiences. With precise targeting options, businesses can reach the right audience based on criteria such as age, behavior, interests, gender, etc. Remember that your Facebook page likes advertising campaign can reach people who are truly interested in your products and services.

If users like and follow the page, businesses will have more opportunities to interact with target customers through posts, messages or comments. This not only helps create a vibrant online community but also increases the level of interaction, helping customers share opinions and discuss products and services. This helps improve the customer experience and helps businesses better understand market needs to adjust advertising strategies accordingly.

Optimize advertising costs and increase competitive advantage

Compared to other forms of advertising on Facebook such as conversion ads or video ads, page like campaigns are often lower in cost. For small businesses with limited budgets or just starting to build their brand, this campaign is a suitable choice.

When a Facebook page has a large number of followers, it will greatly support businesses in implementing other advertising and marketing campaigns such as promoting new products, organizing events, etc. By building an online community, reaching and conveying messages to the target audience will be easier and more effective.

In the context of increasingly fierce business competition, owning a Facebook page with many likes will help businesses stand out from competitors, increase online presence and improve competitive position. Moreover, with the measurement and analysis tools provided by Facebook, businesses can easily monitor, evaluate the effectiveness of campaigns and adjust strategies accordingly to achieve the best results.

How to create a Facebook page likes campaign

To create a Facebook page like ad, you need a Facebook page and access to the page as well as to create ads. Page like ads help you reach people who may like and follow your page. Here you will see the ad objective is Get more Page likes or Get more Page followers. If you want to create a Page like ad, go to your Facebook page. Next, click Ads on the left toolbar in the lower corner.

A dialog box appears, select Create New Ad to create a Page ad. Next, select Get more Facebook page likes. Now complete the details of the ad. Although Facebook’s AI will automatically suggest text, images, and other details based on the Page, you can change this information including:

Creative Ad: Use an existing post or add a description and choose images and videos by clicking Edit Options.

Object: Select a suggested object or create a new one based on specific characteristics.

Time: You can choose how long your ad runs or pause it at any time.

Daily Budget: Here you can choose a recommended budget or provide a custom budget.

Placements: Choose where you want people to see your ad.

Payment method: Check the payment method for your ad and change or update it if necessary.

Once completed, click Advertise Now to publish your ad.

When creating a campaign to increase Facebook page likes, you need to create short, attractive and engaging advertising content. Highlight the benefits of liking the page and use a strong, convincing call to action. In addition, you need to choose high-quality images and videos that match your brand. Combined with choosing the right ad placement, setting the right budget and bidding strategy.

On the other hand, offer incentives, run contests or giveaways to increase engagement for your page. Actively engage with your audience to build positive relationships with potential followers and promote your Fanpage across multiple platforms. Use Facebook’s lookalike audiences to target people who are similar to your current customers or page fans. Regularly review campaign performance metrics based on impressions, clicks, and cost per like to adjust your ad targeting and content for better results.

Facebook page like advertising campaigns help businesses expand their reach to a wider audience, attract more page likes and increase brand awareness. With the detailed instructions above on how to create a Facebook page like campaign, we hope you can understand and apply it successfully.

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