How to create a minimum budget ad on Facebook

If you are new to running Facebook ads yourself, it is important to set a budget and adjust it to achieve effectiveness. Based on practical experience in implementing advertising for its own services, RentFB has compiled valuable experiences and wants to share with you how to create a minimum budget ad on Facebook. Hopefully this article will help you have a clearer perspective and apply it effectively!

What to do with low advertising budget?

The “Budget too low” error appears when the budget you set for your ad set doesn’t meet the required minimum. This affects your ad’s ability to deliver, causing it to not run effectively or not at all. The minimum budget is determined by day, whether you choose a daily budget or a lifetime budget. For example, if you set a lifetime budget for a five-day campaign, your total budget needs to be five times or more than the daily minimum. To resolve this error, you can follow these steps in Meta Ads Manager:

• Edit the ad group and increase the budget to the minimum required.
• Check that your budget is enough to maintain stable ad delivery.
• If you’re using a lifetime budget, make sure your total allocation covers the duration of your ad.

To avoid getting the “Budget too low” error again, keep the following points in mind when setting your ad set budget:

• Watch for warnings from Meta when setting your budget to avoid choosing too low.
• Adjust your budget to suit your advertising needs and goals.
• Regularly check ad performance to optimize budget.
• Use A/B testing to determine the most effective budget level.

Proper budget management not only helps you avoid this mistake, but also ensures that your advertising campaign achieves optimal performance, increases reach, and delivers the best results for your business.

How to create a minimum budget ad on Facebook

To create a minimum budget for your Facebook advertising campaign, you need to follow these specific steps:

Step 1: Go to Ads Manager on Meta

Access Ads Manager on Meta by logging in to a Facebook account that has permission to manage ads. Once logged in, you’ll be taken to the main Ads Manager interface, where you can track ad performance, create and edit running campaigns.

Step 2: Start creating an advertising campaign

Click the + Create Campaign button to begin the process of setting up a new ad campaign. Here, you will have options to configure the campaign according to your business needs.

Step 3: Choose how to buy

If prompted, you’ll need to choose an Auction or Reserve purchase method. Auction is the most common method, allowing you to compete with other advertisers based on your budget and bidding strategy. For Reserve, you’ll need to follow specific instructions to set up your campaign for this method.

Step 4: Select campaign objective

Next, you’ll need to select a campaign objective, which depends on the advertising goal you want to achieve, such as increasing traffic, generating conversions, raising brand awareness, or increasing post engagement. Select the appropriate objective from the drop-down menu, then click Continue.

Step 5: Set up your campaign

• If so, you need to select a campaign setup method, then click Continue.
• Enter a campaign name in the text box to help you easily manage and track it.

Step 6: Select Special Ad Category (if needed)

If your ad campaign is related to areas such as housing, jobs, finance, or social issues, elections, or politics, you need to choose a Special Ad Category to comply with Meta regulations.

Step 7: Set a budget

You can choose between Campaign Budget or Ad Group Budget:

• If you choose Campaign Budget, you’ll need to define a Daily Budget or Lifetime Budget, then enter your desired amount.
• Consider an appropriate budget to ensure your campaign can run effectively without exceeding your financial capacity.

Step 8: Set up A/B testing (if needed)

If you want to test the performance of your ad variations, you can enable A/B Testing to compare the performance of different ads.

Step 9: Set up ad groups

• Enter an ad group name for easy identification and management.
• If your campaign objective is conversions, brand awareness, or apps, you’ll need to select Conversion Location or enter an App Name.
• If the ad is associated with a Facebook Page, select the appropriate Page from the drop-down menu.

Step 10: Choose ad location

• You can use Ad Placement Advantage+ to let Meta automatically optimize where your ads appear.
• Or you can choose Manual Placements to choose where your ads appear on Facebook, Instagram, Messenger, or Audience Network.

Step 11: Set up your budget and schedule

• Choose Daily Budget or Lifetime Budget.
• Set a start date and, if necessary, an end date for the ad campaign.
• If you want to adjust your budget over time, you can use Schedule Budget Adjustments or Schedule Ads.

Step 12: Identify your target audience

• Use Advantage+ Audiences to automatically optimize your prospects.
• Or you can set up objects manually, including:
• Age, gender, geographic location
• Interests, behaviors and demographics
• Custom Audience or Lookalike Audience

Step 13: Set up your ad

• Enter an ad name for easy management.
• Select the Facebook Page and Instagram account that represent your business.
• Choose your ad setup method:
• Create a new ad: Choose the appropriate ad format like image, video, carousel, or collection.
• Use an existing post: Select a Facebook or Instagram post to run your ad.
• Use Creative Hub mockups if you already have content designed.

Step 14: Add ad content

• If you select an image or video:
• Click Add Image/Video to upload new content or select existing content.
• Convert to Video can be used to create videos from images.
• Add description text, title, and call-to-action button.
• If you choose to rotate:
• Upload at least 2 images or videos.
• Add URL, title and description.
• If you select a collection:
• Product catalog required.
• Add title and description text.

Step 15: Preview and finalize your ad

• Turn on Ad Preview to test how your ads appear on different placements.
• If everything is ready, click Publish to submit your ad to Meta’s review system.
• Ads are automatically reviewed before they start running. You can track your ad status in the Delivery column of Ads Manager.

Creating an advertising campaign on Meta involves several important steps, from setting up goals, budgets, target audiences to choosing ad content and placements. Following these steps correctly will help you optimize your campaign, reach the right potential customers, and achieve the highest advertising efficiency. Monitor your results and adjust your campaign regularly to achieve the best performance!

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