Facebook Ads Spy Tool Comparison: Which Software Will 10x Your ROAS?

During the Facebook ad creation process, you have likely experienced the feeling of being stuck when your ad creatives do not yield results. Furthermore, when scaling your ads, you cannot increase the Return on Ad Spend (ROAS). You spend hours scrolling through the Meta Ad Library, but ultimately fail to find high-performing ad creatives. The truth is that the Meta Ad Library is only a “raw data” tool, and relying on it to create Facebook ad spy campaigns that achieve ROAS 10x is impossible.

Today, with the development of various AI tools and large E-commerce companies, marketers no longer rely solely on free tools. They use third-party tools, called Facebook ads spy tools, to perform in-depth “spy” techniques that help create high-converting ad creatives. However, not every advertiser has experience in selecting the right Facebook ad spy tools. In this article, our team will guide you through comparing Facebook ads spy tools to help you choose the best ones.

Benefits Provided by Spy Tools

Many advertisers often ask themselves: “If we use the free Meta Ad Library, why should we pay for another Spy Tool?” The answer lies in the difference between “seeing an ad” and “analyzing the strategy that drives high conversion.”

The Meta Ad Library offers transparency but lacks Business Intelligence. You can find effective ads on the Meta Ad Library, but you cannot analyze the strategy from the visuals, the Ad Sets, the ad creatives, and the content within the ads. So, let’s look at some limitations of the Meta Ad Library tool.

Lack of Core Performance Metrics:

• The Meta Ad Library only shows you that an ad is Active, but it doesn’t indicate its Duration or Engagement level.
• Challenge: You cannot differentiate between a Test Ad (running for a few days) and a Winning Ad (running continuously for 6 months). Modeling based on this data is a major risk.

Limited Filters:

• This free tool only allows you to filter by country, platform, or basic keywords.
• Limitation: You cannot filter by the most critical criteria to find “diamonds” such as: “Ads with the highest number of Likes/Comments” or “Ads that have been running for over 90 days”—the factors that determine ROAS.

You can see the limitations of the Meta Ad Library tool, so what benefits does the Facebook Ads Spy Tool offer over Facebook’s free tool?

Every Facebook Ads Spy Tool has a specific strength, but these paid tools share the following common advantages:

• These paid Spy Tools allow users to filter and sort ads by Duration (running time). For example, a Facebook ad creative that has been running stably for 4–6 months is the clearest evidence of positive ROAS and the competitor’s Scaling capability.
• These tools help you quickly view the Creative and Copy variations that competitors are testing, while also showing which versions have been discarded and which have been kept.
• The final advantage is that Spy Tools can inspect the Landing Page and Offer Structure directly within the interface. From there, you can know the campaign’s content, the product the competitor is selling, and what their strategy is.

Detailed comparison of the top 4 Facebook Ads Spy Tools

Below are the 4 Facebook ad spy tools that many people trust and use to create Facebook ad spy campaigns. Here is a detailed analysis and comparison of these Facebook Ads Spy Tools.

AdSpy

Advanced Filtering: Allows filtering by E-commerce Platforms (Shopify, Magento, WooCommerce) and ad history (Duration).

Funnel Analysis: Ability to inspect the Landing Page directly within the interface without clicking on the ad.

Pros: Large global data scope, fast search speed, specialized filters for E-commerce.

Cons: Higher cost compared to competitors, the interface can be somewhat complex for beginners.

Best Suited For: Scale-up E-commerce businesses and Affiliate Marketers looking to quickly dissect profitable offers.

BigSpy

Data Scope: Supports multi-platforms (Facebook, Instagram, Google, TikTok, YouTube).

Trend Analysis: Special feature to evaluate emerging Creatives (Trending Ads) with breakout potential.

Pros: More affordable price, very suitable for multi-channel advertisers, and filtering by industry/interest is quite effective.

Cons: The Depth of Facebook Ads filters may not be as detailed as AdSpy, and data can sometimes lag behind competitors.

Best suited for: Multi-channel marketers, businesses looking to test new products based on rising trends.

Dropispy

Niche focus: Specifically designed for the Dropshipping community. Allows filtering by links to suppliers such as AliExpress.

Social Proof Filter: Sorts ads by Likes, Comments, and Shares to quickly assess product appeal.

Pros: Intuitive interface, extremely easy to use, quickly finds “Winning Products” and Creative that are going Viral in the Dropshipping niche. Has a limited free plan.

Cons: Limited if you do not operate in the Dropshipping or E-commerce field, the data scope is not as diverse as AdSpy.

Best Suited For: Dropshippers, POD (Print-on-Demand) businesses, and those who need continuous new product ideas.

Pexda

Provides Daily Feed: Updates potential products (Winning Products) daily, helping users save search time.

Target Analysis: Sometimes provides suggested targeting information for the product.

Pros: Quick updates on trending products, very convenient for those needing continuous new product ideas, and easy integration with AliExpress.

Cons: Data mainly focuses on a specific niche (Dropshipping/Utility products), not strong in analyzing overall Marketing Campaigns of large brands.

Best suited for: Quick product idea seekers, Dropshippers, and trend-based sellers.

Leveraging Facebook Spy Tools to Increase ROAS x10

No miraculous Facebook Ads Spy Tool alone can help you create highly effective ads, even though the tools provide a wealth of useful information. However, for your ROAS to reach 10x, you need to focus on the following three factors:

Factor 1: The Ability to Identify “Profitable” Ads (The Winner Filter)

The highest value of a Spy Tool lies in its ability to differentiate between a test ad and an ad that generates sustained profit.

Duration: This is the most critical metric. The longer an ad runs (over 60–90 days), the higher its likely ROAS, as the competitor has continuously invested money into it. The tool must allow filtering by “days running.”

Engagement Rate: The tool must provide metrics sorted by Likes, Comments, and Shares to determine which Creative is generating strong Social Proof, which helps reduce advertising costs (CPM).

Factor 2: Speed and Data Volume (The Speed & Scale Factor)

Grasping a trend 24–48 hours ahead is a decisive factor for profit in a saturated advertising market.

Data Update Speed: The tool must scan and update the latest ads quickly. If you find a Winning Product early, you will have enough time to optimize and dominate the market.

Data Coverage: Broad coverage across many countries, not just your target market, is necessary to find inspiration for groundbreaking Creatives and Offers.

Factor 3: Funnel and Landing Page Analysis (The Conversion Decider)

Ads attract clicks, but the Conversion Rate is determined on the Landing Page.

Ability to Deconstruct Offer and USP: The tool must allow you to easily view the competitor’s Landing Page to analyze the Main Offer Value and the sales page structure.

Consistency: Analyze the synchronization between the Creative and the message on the Landing Page. High consistency is a key factor in increasing trust and reducing the Bounce Rate.

Frequently Asked Questions