How to advertise on Google search

Do you want potential customers to find your business when they search on Google? Google Search Ads are a fast and effective way to position your products and services at the top of search results. In this article, RentAds will walk you through how to advertise on google search campaign, helping you reach the right audience and optimize your budget efficiently.

Understanding Google Search Ads

Google Search Ads, or paid search advertising, is a form of pay-per-click (PPC) advertising on Google that allows businesses to display their website prominently when users search for relevant keywords. This means your ads are shown to the right audience at the exact moment they are expressing interest or intent. Typically, Google Search Ads appear in the top four positions and the bottom three positions of the search engine results page (SERP). The remaining space in the middle is reserved for organic search results, which require consistent SEO efforts over time to rank effectively.

The standout feature of Google Search Ads lies in its ability to “capture demand” — reaching users who are actively searching for the solutions, products, or services you offer. This is why it often delivers higher conversion rates compared to other advertising channels. Moreover, launching a Search campaign is straightforward and user-friendly. With just a few basic setup steps, you can quickly and effectively deliver your message to the right target audience.

How to advertise on google search

If you want your products or services to appear right when potential customers are actively searching for them, then Google Search Ads is the ideal solution. Below is a step-by-step guide to help you set up a professional and results-driven Google Search advertising campaign:

Step 1: Sign in to Google Ads

Go to Google Ads and log in using the Gmail account you want to use for managing your campaigns.

Step 2: Create a new campaign

• From the main dashboard, click on “Campaigns“.
• Next, click the “+” icon and select “New Campaign” to begin setting up your ad.

Step 3: Select Your Campaign Goal

Depending on your business objectives, choose one of the following options:

• Sales: Increase the number of online purchases, transactions, or conversions via phone calls or in-store visits.
• Leads: Attract users to take specific actions, such as filling out a form or subscribing to a newsletter.
• Website Traffic: Drive high-quality traffic to your business website.

Then, select the “Search Network” campaign type and click Continue.

Step 4: Name Your Campaign and Choose the Networks

You can choose to display your ads on:

• Search Network: Your ads will appear when users search for relevant keywords on Google or its search partner websites.
• Display Network: Ads will be shown across websites within Google’s display ecosystem when there’s unused budget or opportunities to optimize cost efficiency.

Step 5: Set Campaign Schedule and Ad Run Time

Select your campaign’s start date, end date, and daily ad display hours to effectively manage your advertising budget.

Step 6: Target by Location, Language, and Audience

• Location: Choose the geographic areas where you want your ads to appear. You can manually enter specific locations or use the “Advanced Search” feature to define a targeted radius.Địa điểm: Chọn khu vực bạn muốn quảng cáo hiển thị. Có thể nhập thủ công hoặc sử dụng công cụ “Tìm kiếm nâng cao” để khoanh vùng theo bán kính.
• Language: It’s recommended to select both Vietnamese and English, as Google targets users based on the language settings of their browser.
• Audience: This refers to groups of users suggested by Google based on interests, behaviors, and demographic data. You have two targeting options:
  • Targeting: Ads will only be shown to the selected audience group.
  • Observation: Monitor ad performance across selected audience segments for future analysis without restricting ad delivery.

Step 7: Set Up Budget and Bidding Strategy

Select a daily budget that aligns with your campaign goals. Then, choose one of the following bidding strategies:

Automatic:

• Target CPA
• Target ROAS
• Maximize Clicks
• Maximize Conversions
• Maximize Conversion Value
• Target Impression Share

Manual: You control the cost per click (CPC) and can adjust bids for each keyword group.

Step 8: Create Ad Groups and Select Keywords

• Name the ad group
• Set the default bid (Max CPC)
• Enter a list of keywords related to the products/services you offer.

Step 9: Write Engaging Ad Content

A search ad includes the following elements:

• Final URL: The landing page users will be directed to when they click on the ad.
• Display URL: The web address shown in the ad (usually descriptive).
• Headline 1, 2, 3: Each headline can be up to 30 characters. Make sure to highlight the benefits or products effectively.
• Description 1, 2: Each description can be up to 90 characters. This is where you persuade users to take action.

Step 10: Review and Publish the Campaign

Before finalizing, thoroughly review all settings: goals, budget, keywords, ad content, etc. Then, click “Publish” to officially launch your ad and reach potential customers.

Here is a detailed guide on how to run Google Search Ads – one of the most effective channels to reach the right customers at the exact moment they are searching for your products or services. Start your campaign today to optimize traffic, boost conversions, and increase revenue for your business!

Contact Info

Information about “How to advertise on Google search” hopes to provide you with additional necessary knowledge. At Rent FB, there is a team of highly qualified and experienced staff and experts who will provide google ads account for rent as well as support when you run Facebook ads. Contact us via phone number.

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