How to create Facebook audience network account

In the past 1-2 years, Facebook has made many significant changes in its algorithms and interface, directly affecting the way advertisers target customers. This raises the question: How to create Facebook audience network account. When is it necessary to target specifically and when not? Let’s explore more in this article with RentFB!

What is Facebook audience network advertising campaign?

Facebook audience advertising campaigns are an important marketing strategy that helps businesses reach the right group of potential customers based on specific criteria. When running ads on Facebook, identifying the target audience is a key factor in determining the effectiveness of the campaign. Facebook offers many options for businesses to target precisely based on age, gender, interests, behavior, geographic location, and many other factors. There are three main audience groups that advertisers can use in their campaigns:

• Core Audience: This is a group of people defined based on demographics, location, interests, and behaviors. Advertisers can customize to reach customers who are most relevant to their product or service.
• Custom Audience: This group includes people who have previously interacted with your business, such as customers who have visited your website, interacted with your posts, or are on your email list. This is a way for brands to reconnect with customers who have shown interest in your products/services.
• Lookalike Audience: Facebook uses algorithms to find people with similar characteristics and behaviors to a business’s existing customer base, effectively expanding its potential customer base.

Optimizing your Facebook ad campaign not only saves you money, but also increases conversions. By identifying the right audience, businesses can create engaging ad content that delivers better results and improves campaign performance.

How to create Facebook audience network account

Facebook offers a variety of tools to create and manage ad audiences to help businesses reach the right potential customers. Each type of audience serves a different purpose, and understanding how to set it up will help optimize the effectiveness of your ad campaign. Here is a detailed guide on how to create different types of Facebook audiences.

Create core object file

Core audiences are groups of customers defined based on demographics, interests, and behaviors. They’re a quick and easy way to target your ads to the most relevant group of customers. Steps to follow:
Step 1: Go to Facebook Audience Manager and select “Create Saved Audience”. https://www.facebook.com/adsmanager/audiences
Step 2: Fill in all information about:

• Location: The specific country, city, or region where you want your ad to appear.
• Demographic information: Gender, age, language.
• Interests and Behaviors: Selection based on customer habits, interests or online behavior.
• Exclude Audience: If there are groups of customers you don’t want to reach, exclude them from your campaign.

Step 3: Click “Create Saved Object” to finish.

Create custom object file

Custom audiences help you reach people who have interacted with your business, such as visiting your website, interacting with your posts, or are on your customer list. Steps to follow:
Step 1: Go to Facebook Audience Manager and select “Create Custom Audience”.

Step 2: Select the data source to create the object:

• Website: Based on Facebook Pixel data, it tracks user behavior on the website.
• Facebook: People who have interacted with your page, posts, or messages.
• Customer List: Import customer list from email or phone number.

Step 3: Fill in the required information fields. Note that each source will have a different input form, you need to make sure to enter the correct information.
Step 4: Click “Create Audience” and save it for use in advertising campaigns.

Create similar object file

Lookalike audiences help you expand your customer base by targeting people with similar behaviors and characteristics to your existing customers. Steps:
Step 1: Go to Facebook Audience Manager and select “Create Lookalike Audience”.
Step 2: Choose a data source for your audience, which can be from:

• Facebook Pixel: People who visited or took action on the website.
• Customer list: People who have purchased or interacted with your brand.
• Facebook Pages: People who have interacted with your fan page or posts.

Step 3: Select the area where your ads will be displayed (target country/region).
Step 4: Determine the audience similarity percentage (1%-10%, where 1% is the audience group that is most similar to your current customers).
Step 5: Click “Create Audience” to finish.

Which audience is right for your advertising campaign?

There is no fixed formula for choosing the optimal advertising audience, you need to test and optimize continuously. Each type of product, each business stage will be suitable for different audience files. You can test and combine audience types to find the most effective solution.

• If you want to reach new customers: Use core or lookalike audiences.
• If you want to remarket to past customers: Use custom audiences from your website or customer list.
• If you want to expand your audience: Combine lookalike audiences with relevant demographics.

Creating and managing Facebook audiences is an important step in optimizing your advertising campaigns, helping businesses reach the right potential customers. By flexibly combining core, custom, and lookalike audiences, you can increase your advertising effectiveness and save costs. Keep testing and optimizing to find the strategy that works best for your business!

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